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Blog / Resources

Straight Answers on Home Improvement Advertising

Research-stage questions, answered by people who buy this media every day.

Six in-depth guides are in production — covering OTT/CTV, TV costs, lead quality, and cost-per-lead benchmarks.

Video Blog

Stop blending in: your USP is your marketing power.

Video Blog

Unlock home remodeling leads with CTV advertising.

Resources for Remodelers

Guides on the way — built to answer the questions you’re already asking.

OTT / CTV

What Is OTT/CTV Advertising? A Plain-English Guide for Remodelers

OTT and CTV advertising explained for home improvement companies — how it works, what it costs, and how to track leads back to sales.

Coming Soon
Local TV

How Much Does Local TV Advertising Cost in 2026?

A clear breakdown of local TV advertising costs for home improvement companies — spots vs lifestyle segments, what drives price, and how to measure ROI.

Coming Soon
Lead Generation

How to Get More Remodeling Leads (Without the Junk)

Tired of tire-kickers? Learn how to generate more qualified remodeling leads with multi-channel advertising and smarter targeting.

Coming Soon
Benchmarks

Cost Per Lead for Home Improvement: 2026 Benchmarks

What should a home improvement lead cost in 2026? Benchmarks by channel and project type, plus how to lower your true cost per booked job.

Coming Soon
Strategy

Traditional + CTV: Why Multi-Channel Wins for Remodelers

Traditional advertising builds trust; CTV and digital add precision. Learn why combining them drives more remodeling leads — and how to do it.

Coming Soon
Agency Guide

How to Choose a Marketing Agency for Your Remodeling Business

A practical checklist for picking a marketing agency for your remodeling business — questions to ask, red flags to avoid, and what specialization buys you.

Coming Soon

Let’s build your next big win.

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